Arabic version: مبيعات تذاكر «ذا هاندرد» تنخفض بأكثر من خمسة في المئة

According to BBC News, The Hundred sold 550,000 tickets in 2026, a decline of just over 5% from 580,000 last year. The England and Wales Cricket Board said it had anticipated inconsistency during a season marked by major changes to the competition.

The tournament was playing its first season after the ECB sold stakes in all eight teams to private owners, generating £975m. Several sides changed names, kits or both, with Northern Superchargers becoming Sunrisers Leeds, Oval Invincibles becoming MI London and Manchester Originals becoming the Super Giants.

Attendance patterns differed between venues. Headingley and Old Trafford, home to completely rebranded teams, recorded drops, while Cardiff’s Sophia Gardens posted record crowds for both Welsh Fire sides. A Fire match against MI London attracted 11,796 spectators, while the London derby between Spirit and MI London drew a group-stage record of 27,721.

The ECB said its target audience profile remained similar to last year: juniors accounted for 22% of tickets sold, families for 40%, and female attendees for 28%. It also noted that its strongest ticket-sales years, 2023 and 2025, coincided with an Ashes series and an India men’s tour.

Tournament director Vikram Banerjee said crowd figures were only one measure of success, citing broadcast, online and social-media audiences. ECB chief executive Richard Gould said new branding and ownership created a “reset moment”, adding that the organisation wanted more people at grounds as attendances were broadly flat after a slower start.