Arabic version: أسهم ماكدونالدز تبدو فرصة استثمارية قائمة على القيمة

According to Cnbc, McDonald’s is revising its U.S. value strategy after its slowest sales growth in more than a year, while its stock may increasingly represent value for investors. The company is preparing a near-term bridge plan featuring temporary menu items, national digital promotions and personalized offers for loyalty members.

The effort follows a deterioration in consumers’ view of the chain’s value. A UBS study found that the share of U.S. consumers who considered McDonald’s a good value fell from roughly 55% in 2020 to about 40% in 2024. Comparable sales increased 0.8% in the second quarter, while spending by households earning less than $40,000 declined 2.4%, according to transaction firm Numerator.

McDonald’s shares closed near $248.50, little changed from roughly $242.50 five years earlier. Over that period, however, its share count declined about 5.25%. Projected 2026 revenue exceeds $28.2 billion, compared with $23.2 billion in 2021, while estimated net income has risen to about $9.15 billion from $7.5 billion. Free cash flow is expected to approach $7.65 billion.

The stock trades at roughly 19.2 times forward earnings, down from nearly 25 times five years ago and at its cheapest forward multiple in the past decade. Three-month implied volatility stands near 23.5%, compared with a 10-year average closer to 19%.

Trader Mike Khouw suggested a three-month options structure with MCD near $248.50: sell a $230 or $235 put and use the proceeds to buy a $250-to-$275 call spread, adjusting strikes to make the position close to even. The position reflects a view that shares could recover toward $275 if value initiatives gain traction, while creating an obligation to buy shares at a lower effective price. Tidal owns or holds all securities mentioned in the source.