Implementing excellent Real Estate marketing strategies is essential for marketing your property to sell. With a well-thought-out plan, you’ll be able to connect with prospective customers.
Signboards, print marketing, editorial marketing, and digital marketing are components of a well-rounded marketing plan. However, you’ll need to have a firm grasp on how each of these alternatives works. This article discusses the best strategies and how to use them when marketing your property.
1. Professional Photographs and Videos
Professional photos and videos are a must-have when selling your property. It is a great way to ensure your property stands out and attracts the attention of potential buyers when used in editorial publications and websites.
Having high-quality photos and videos is also a great way to make buyers connect emotionally with your home even before they visit.
2. Digital Campaigns Across a Range of Websites, Real Estate Portals and social media
Listing your property on real estate website portals such as domain.com.au and realestate.com.au (to name a few), can help you reach potential buyers. Their monthly traffic reaches millions of high-net-worth customers. The fact that 97% of consumers use real estate portals to find a new home makes it imperative that your property be listed there. Advertising on social media also ensures that you reach your target audience where they spend a lot of their time.
3. Signboards in Front of The Property
Signboards are vital for marketing your property. Local buyers will be able to see your home is for sale. Signboards also encourage pre-inspection, drive-by viewers, and alert the nearby neighbourhoods that your home is for sale.
4. Print Campaign of Property Brochures
People who visit open houses should be given printed materials such as flyers and brochures to serve as reminders. Also, use mail cards as part of your print campaign because they will be distributed around the neighbourhood and can often locate interested buyers who have been watching your home for a while.
5. Local and National Newspapers
Potential buyers will see your home if it is listed in a major newspaper’s real estate section. While most potential buyers will find your property online, others may not know what they are looking for until the right property appears in the newspaper.
6. Social Media
what is the biggest social media? Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users. share it on social media with a shareable link.
In order to sell your property, you need to have a solid marketing strategy in place. A real estate agent can help you determine the best approach to promote your property to get the most exposure possible in the allotted time.
Contact us today to speak with one of our agents about customising a marketing strategy for your specific property and needs.