UK bans ad showing girl eating cheese while hanging upside down

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Wed, 2022-01-19 03:21

LONDON: Britain’s advertising regulator has banned a TV ad that showed a girl eating cheese while hanging upside down, saying it could promote behavior that could lead to choking.
The ad for Dairylea cheese, a brand of US snacks giant Mondelez, had been shown on British video-on-demand services in August last year.
It featured two girls, aged six and eight, hanging upside down from a soccer goalpost, discussing where food went when you hang upside down. One of the girls then ate a piece of Dairylea cheese.

UK bans ad showing girl eating cheese while hanging upside down. (Shutterstock)
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