LONDON: Britain’s advertising regulator has banned a TV ad that showed a girl eating cheese while hanging upside down, saying it could promote behavior that could lead to choking.
The ad for Dairylea cheese, a brand of US snacks giant Mondelez, had been shown on British video-on-demand services in August last year.
It featured two girls, aged six and eight, hanging upside down from a soccer goalpost, discussing where food went when you hang upside down. One of the girls then ate a piece of Dairylea cheese.