Arabic version: بوليماركت تعزز فريقها الأميركي لتداولات الخريف
According to Cnbc, prediction market platform Polymarket is adding senior staff and reshaping its marketing operations as it prepares for a potentially active fall for event-contract exchanges. The NFL season begins in September and midterm elections are scheduled for November, events expected to increase trading volumes after domestic and international activity declined following the World Cup’s end in July.
Polymarket hired Travis VanderZanden, the founder of e-scooter startup Bird, as chief growth officer. VanderZanden previously worked at Uber Technologies and Lyft and will oversee Polymarket’s marketing, according to a person familiar with the matter. Bloomberg first reported his appointment last week.
In a statement to CNBC, VanderZanden said Polymarket CEO Shayne Coplan “is the visionary of the prediction market space” and called the business a “massive market opportunity.” He said the company was building its executive team to guide its next stage and be “buttoned up for the long haul.”
The marketing changes follow a Wall Street Journal investigation that said Polymarket used content creators in campaigns presented as though they were winning on the platform despite not using their own money. The report led to a Commodity Futures Trading Commission investigation. Polymarket has created a new marketing structure, updated promotional-partner guidelines, trained staff on new policies and engaged a third-party consulting firm to monitor promotional content, the person familiar with the matter said.
The company has also expanded its compliance, regulatory, investigations and risk leadership. Megan McGrath, formerly of Robinhood, became chief compliance officer of Polymarket’s U.S. exchange, while former Coinbase executive Natalie Oblazny heads regulatory affairs for the domestic platform. Shana Bautista, a former FBI official who worked at Coinbase, joined as global head of investigations and intelligence. Paul Jordan joined from Nasdaq as chief risk officer for Polymarket U.S. The U.S. exchange launched in May and operates separately from the international market.
