Arabic version: بودكاست «الغارديان» يتتبع السياسة الرقمية لهانسون

According to The Guardian, One Nation was the first Australian political party with a website, while its online game is now recognised as among the most effective in the business. The report appears in episode four of The Populist: The social contract.

The party specialises in shareable anti-immigration messaging and in reaching voters directly by bypassing traditional media, the Guardian says. The episode examines the digital methods used to circulate its message and build a direct connection with audiences.

Supporters of Pauline Hanson say that she “tells it like it is”. But the Guardian describes her tactics as following a populist-right playbook that harvests fear and grievance for political power.

In the final episode of the series, Sarah Martin traces Hanson’s path from her beginnings as Australia’s first “cyber politician” to her role in the rightwing nativist movement sweeping the globe. The episode also directs listeners to further reporting on One Nation’s 1998 success in Queensland and what followed after that result.