The Sunday Kitchen founder features in a new City of Canterbury Bankstown promotional campaign which showcases successful small businesses that have helped make Lakemba a renowned dining and cultural destination.
“My grandparents lived in Lakemba, so with all the time we spent visiting them, it truly became a second home to me,” she said.
“Walking down Haldon Street was a full sensory experience – the rich smell of Arabic coffee, the lively chatter of men gathered outside cafes and the aroma of za’atar drifting from bakeries turning out trays of fresh pastries.”
The campaign features a five-minute video in which Karima takes viewers on a journey along Haldon Street, a Purple Flag accredited precinct, meeting and interviewing popular local business owners including:
- King of Sweets owner Rasha Almaanawe
- Al Fayhaa Bakery owner Samir Daher
- El-Manara Lebanese Restaurant owner Amir Sayah
City of Canterbury Bankstown Mayor Bilal El-Hayek said the campaign showed everyone was welcome in Lakemba, with many delicious food and cultural options to be enjoyed.
“Small businesses with passionate owners and staff who cook from the heart are what truly make Lakemba great,” Mayor El-Hayek said.
“We are very happy to be working with Karima to shine a spotlight on this iconic part of our City, particularly ahead of our Lakemba Nights during Ramadan event.”
- Watch as Karima explores the flavours of Haldon Street: https://youtu.be/xWId3rhZKdg (ep 2 coming soon!)
- To learn more about Lakemba, visit wih.city/Lakemba
In NSW, Purple Flag is funded by the Office of the 24-Hour Economy Commissioner and administered by the Office in partnership with Purple Flag’s establishing body, the UK Association of Town and City Management (ATCM).
