The global influencer marketing industry is experiencing rapid growth, with its value projected to reach $24 billion by the end of 2024—more than three times its size since 2019. In this dynamic context, the Global Influencer Marketing Association (GIMA) officially launched on November 27, 2024. Held at the KASA Restaurant in Bankstown RSL, this landmark event marked the first initiative of its kind in Australia, set to transform the future of influencer marketing.
The event was organized by GIMA Founder and President Eunhye Beak – Ellie Hoju, Senior Vice President Sunni Wan & Chantel Rahme, and Vice President Anastasia, each bringing their expertise to the occasion.
Congratulatory messages from NSW Business Connect Advisor Dr. Kang Jae Won and Rox, Founder of RGeM Promotions and Management, highlighted the event’s significance and the promising opportunities for collaboration in the influencer marketing industry.
Q: What is the Global Influencer Marketing Association (GIMA)?
GIMA, a non-profit organization, is dedicated to advancing influencer marketing through education, authentic collaborations, and community support. The event brought together influencers, industry professionals, and local stakeholders for an evening of connection, inspiration, and celebration.
Q: What is the purpose of the Global Influencer Marketing Association (GIMA)??
The purpose of GIMA is simple: it’s about bringing good people together and building strong connections. First, we help influencers and brands collaborate and create meaningful partnerships. Second, we provide education and resources to help influencers grow and succeed. At the heart of it, GIMA is all about creating a space where people feel supported and inspired.

Today is our official launch, and we’re so excited to have some amazing influencers here with us! We’re proud to announce our partnership with RGeM Promotions and Management, a well-established leader in fashion and beauty. They’ve been incredibly successful for many years, and together, we’re going to bring even more value to everyone involved.
We’ve got big plans ahead! GIMA will run exciting events and collaborations, not just in Australia but globally. We’re already working with the Korean Influencers Association and building strong local partnerships. This is just the beginning, and we can’t wait to journey together!

Q: What are core pillars?
- Education and Training: Empowering influencers with the knowledge and skills to succeed in a rapidly evolving industry.
- Networking and Growth: Creating opportunities for meaningful connections between influencers, brands, and industry professionals to drive collaboration and success.
- Brand Partnerships: Facilitating authentic and impactful connections between influencers and brands to foster mutual growth and innovation.
- Community Support: Championing initiatives that uplift local businesses, strengthen communities, and promote sustainable development.

Q: What was the highlight of the evening at the GIMA launch?
A: The highlight of the evening was the recognition of excellence within the influencer community. Awards were presented to individuals who made significant contributions to promoting transparency, authenticity, and innovation in the industry.
Q: Who leads the Global Influencer Marketing Association (GIMA), and what is their vision?
GIMA is spearheaded by a dynamic leadership team:
- President and Founder Eunhye Beak, also known as Ellie Hoju, has over 20 years of global experience in the hospitality and food sectors, including 10 years in international trade and 5 years as a hospitality marketing consultant. She founded EBG Group, recognized as the 2024 NSW Business Connect Korean Business Winner, and leads Influencers2C, specializing in digital marketing for influencers and content creators. Actively involved in the Korean community as a marketing executive for KOWIN, the Korean Chamber of Commerce, and World OKTA, she is dedicated to fostering growth and development. Her vision for GIMA is to empower influencers and build global collaborations, bridging cultures and industries.
- Senior Vice President Sunni Wan: Sunni Wan is a highly accomplished digital creator, celebrated for her authentic storytelling on platforms such as Instagram and TikTok. As a Google Guide Level 10, she combines her passion for empowering influencers with her expertise in building genuine brand partnerships. Sunni’s extensive experience in promoting local businesses and cultural events makes her a key leader in the industry. Her insights and leadership are invaluable assets to GIMA’s mission of fostering meaningful collaborations and supporting the growth of the influencer community.
- Senior Vice President Chantel Rahme is an internationally recognized HD airbrush makeup artist, senior makeup educator, and founder of CR Luxury Cosmetics, entrepreneur and leading public figure. With 23 years of experience, she is an expert in her field, holding over six awards for “Best Makeup Artist” and being named Runner-up for Entrepreneur of the Year 2023. Chantel has been featured in more than 15 magazines and has served as Artistic Director for Australian Fashion Week. bringing her skills from global & international events, celebrity appearances, and television, showcasing her talent and dedication to the art of makeup & cosmetics. Her public figure influence has seen her persona influence brands, businesses and connecting products with her audience.
- Vice President Anastasia: Anastasia is a Sydney-based content creator with a talent for authentic storytelling. She excels in building meaningful connections with audiences and driving brand engagement. Her vision for GIMA is to inspire collaboration and elevate influencer-brand partnerships globally.
- Board Member Jeannie: A content creator passionate about food, travel, and Korean beauty, bringing a global perspective to GIMA’s initiatives.
This team is committed to fostering collaboration and driving innovation within the influencer marketing industry.

Q: What does the future look like for GIMA?
A: The successful launch of GIMA underscores the growing importance of influencer marketing in today’s digital economy. By focusing on education, integrity, and community impact, GIMA is poised to lead the industry forward. The organization invites influencers, brands, and businesses to join its mission of building meaningful collaborations and creating lasting value.
The successful launch of GIMA is a testament to the growing importance of influencer marketing in today’s digital economy. By prioritizing education, integrity, and community impact, GIMA is set to become a leading force in shaping the industry’s future.
As GIMA embarks on this exciting journey, the organization invites influencers, brands, and businesses to join its mission of creating lasting, impactful collaborations that benefit all stakeholders.
Stay tuned for more updates on GIMA’s initiatives and upcoming events through their official platforms,
