Arabic version: شي إن تسجل خسارة فصلية بعد إنهاء الإعفاء الجمركي الأميركي

According to BBC News, Shein swung to a quarterly loss as sales slowed after US President Donald Trump removed an import duty exemption for small packages. The fast-fashion company, headquartered in Singapore and founded in China, reported a $99m (£74.1m) loss in the first three months of the year, compared with net income of $395m a year earlier.

Shein said the removal of the US de minimis exemption had adversely affected US sales and the overall growth of net revenues. The exemption had allowed goods valued at $800 or less to enter the US without tariffs, and had been used by shoppers buying low-cost products from online commerce platforms including Shein and Temu.

The company said it was considering options in response to increased duties and taxes, including raising US prices to offset part of the higher costs. It also said the Iran war had reduced demand, increased costs and delayed deliveries in some markets. The first-quarter results partly reflected a $328m paper loss linked to an accounting change involving special investor shares that can later be converted into ordinary stock.

The figures were released as Shein prepares for a planned Hong Kong initial public offering, though its filing gave no details on the size, timing or pricing of the share sale. On 10 July, the China Securities Regulatory Commission approved a Hong Kong listing after unsuccessful attempts to list in New York and London. In the year to the end of March 2026, Shein said it had 281 million active customers, up more than 16% from a year earlier, placing more than one billion orders.

The US order ending the global exemption took effect on 29 August 2025, expanding an earlier action targeting low-cost goods from China and Hong Kong. Earlier in July, the European Union imposed a €3 (£2.56; $3.42) levy on low-value e-commerce imports, saying the measure was intended to curb unfair competition from China.