NEW YORK: Amazon pulled the veil off its sprawling advertising business for the first time on Thursday, revealing a business larger than that of Google’s YouTube.
Amazon reported ad revenue of $9.7 billion for the fourth quarter, up 32 percent from last year, and $31 billion for the year.
YouTube posted $28.8 billion in ad revenue for 2021.
Analyst Benedict Evans on Twitter said that made Amazon’s ad revenue similar in size to the entire global newspaper industry, and Statista put global newspaper annual ad spending at $29.5 billion.