The Middle East and North Africa (MENA) region has just welcomed its first digital native storytelling hub, blinx. The new hub, headquartered in Dubai Media City, is set to elevate storytelling and offer new perspectives, targeting Gen Z and Millennials in the MENA region and beyond.
With a “More Story, Less Noise” approach, blinx will deliver relatable content to a young audience in a way that the MENA region has yet to see. From news to entertainment, and infotainment, blinx will power its content with the best tech and people available to inspire the youth through honest, genuine, and spectacular storytelling.
“Our purpose is to inspire the youth through honest, genuine, and spectacular storytelling. By providing news, entertainment and infotainment powered by the best tech and people available, we help build a better tomorrow,” said Nakhle Elhage, blinx General Manager.
Innovation and breaking the mold of traditional infotainment are two key elements that blinx aims to harness. By adopting a data-driven approach and offering the MENA region’s most innovative Metaverse / extended reality studios and production facilities, blinx is set to create spectacular virtual content.
Apart from being on social media platforms and having its online portal, blinx will soon unveil its digital apps, bringing the live production experience into multiple smart devices and screens. The platform will offer personalized, edgy user experiences, creating a holistic On-Demand Social Ecosystem where the youth can find culturally relevant content at their fingertips.
With a gamification of news approach, blinx will introduce gaming into its content, adding fun and excitement to the mix. Entertainment and gaming are two peas in a pod, and blinx aims to offer a unique approach that targets the youth’s interests and offers a fresh perspective on life.
In addition to their diverse backgrounds and origins, blinx team members embrace an all-inclusive approach to their work. They celebrate and value their differences, including varying perspectives, experiences, and cultural influences. The team works in an environment that seamlessly integrates elements from nature with cutting-edge technology, providing an inspiring and stimulating atmosphere that fuels creativity.
blinx is committed to keeping it real and genuine, away from fake news, misinformation, and disinformation. Whenever tackling sensitive issues, blinx will do it without exaggeration, distortion, or sensationalism – thus offering news and entertainment in a credible, believable, and trusted way.
The new platform will contribute to discovering, fostering, and rewarding untapped local talent, with the aim to train and empower a new breed of content creators, media practitioners, and storytellers. blinx will offer its resources to creative content producers who want to make a difference in storytelling and advocate for noble causes that matter to Gen Z and Millennials.
By being innovative and breaking the mold of traditional infotainment, blinx is set to harness the collective power of resources, tech, and expertise, creating a fresh, exciting, and relevant storytelling approach that connects young people in MENA to the world and like-minded communities.
