DUBAI: US-based news network CNN’s overall ratings this year fell by almost 90 percent, including in the advertisers’ lucrative 25 to 54 age demographic, according to Nielsen data.

The media company averaged 548,000 viewers during the first week of January compared to 2.7 million over the same period last year. And the seven-day figures showed that just 113,000 people in the 25 to 54 age group had tuned in this year against an average 822,000 in 2021.