Arabic version: هيئة الخدمات الصحية الوطنية تطلق تحدي المشي مع مكافآت للمشاركين

NHS England is set to introduce a new initiative encouraging physical activity through walking, launching a “marathon a month” challenge in early 2026. This program invites participants to walk for approximately 30 minutes daily, totaling around 26 miles a month—the equivalent of a marathon. Those who complete the challenge will be eligible for various rewards, including discounts and incentives, as part of a broader effort to promote health and fitness.

According to BBC News, the scheme aims to engage over 100,000 individuals and will allow users to log their walking activities digitally via phones or smartwatches. The initiative is backed by Sir Brendan Foster, an Olympic medallist, who emphasizes the simplicity of walking as a means to enhance public health.

The program responds to alarming statistics indicating that physical inactivity contributes to one in six deaths in England, with nearly 12 million adults classified as physically inactive. Sir Brendan hopes to leverage the “streak” culture—popularized by apps like Snapchat and Duolingo—to motivate participants to maintain their walking habits.

While the NHS will cover initial funding, future phases of the program are expected to attract philanthropic support from corporate partners. Although specifics about the rewards are yet to be announced, potential options may include vouchers and other incentives. Health officials stress the importance of combining such initiatives with broader preventive measures to effectively improve the nation’s health.

The full details of the challenge, including registration information and specific rewards, will be revealed in the coming months. GPs and health professionals will be encouraged to promote this initiative among their patients, aiming to foster a healthier, more active population.