15 June, 2024
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UK Prime Minister Rishi Sunak calls for general election on 4 July

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UK Prime Minister Rishi Sunak calls for general election on 4 July

Ahead of slated vote, ratings of Conservative and Labour leaders have plummeted among ethnic minority voters

MEE staff

Rishi Sunak arrives to deliver a speech to announce 4 July as date of UK’s next general election, at 10 Downing Street in central London, on 22 May 2024 (Benjamin Cremel/AFP)

British Prime Minister Rishi Sunak on Wednesday announced a general election on 4 July, setting the UK on course for a vote in which Keir Starmer’s Labour Party is the frontrunner to form the next government.

The campaign is likely to see candidates from all parties facing scrutiny over their views on Israel’s war in Gaza, amid criticism of continuing UK arms exports to Israel and frustration at the time it took the Labour Party to support calls for a ceasefire.

“Now is the moment for Britain to choose its future,” he said, describing that choice as one between him and Labour leader, Starmer.

“Over the next few weeks, I will fight for every vote. I will earn your trust and I will prove to you that only a Conservative government led by me will not put our hard-earned economic stability at risk.”

Sunak’s Conservatives, who have been in power under a succession of prime ministers since 2010, trail Labour by 20 points in the most recent polls, and appear to be facing the prospect of a heavy defeat.


Sunak became prime minister in October 2022, succeeding the short-lived premiership of Liz Truss, who had succeeded Boris Johnson just a few weeks earlier.

Johnson defeated Jeremy Corbyn-led Labour in December 2019 in a general election dominated by the terms of the UK’s exit from the European Union, winning an 80-seat majority for the Conservatives.

UK: Support for Sunak and Starmer among ethnic minority voters plummets

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But Johnson was forced to step down amid controversy over his government’s handling of the Covid-19 pandemic and allegations that he had broken his own social distancing rules.

Starmer succeeded Corbyn as Labour leader following the 2019 election and has moved the party back onto the centre-right of British politics occupied by Tony Blair, when he won election victories in 1997, 2001 and 2005.

While Sunak’s Conservatives trail Labour by 20 points in the polls, some party officials are concerned their advantage is not as solid as it appears, with many Labour constituencies upset over the party’s support for Israel’s war in Gaza.

A new study from Ipsos Mori revealed that the ratings of Conservative and Labour leaders have plummeted among ethnic minority voters between October and December 2023.

The analysis shows that the dip in Stamer’s ratings is particularly acute, suggesting that the “Gaza effect” could be responsible for the drop in support.

The study, which examines voting intention and leadership satisfaction ratings among ethnic minorities and white Britons from 1996 to 2023, found that in the second half of 2023, 67 percent of ethnic minorities were dissatisfied with Prime Minister Sunak.

Sunak’s net satisfaction score among ethnic minorities has dropped to -48, down from -24 for the first period of his premiership between October 2022 and June 2023.

Labour leader Starmer’s net satisfaction score for the same demographic plummeted from -4 to -21, representing the lowest net satisfaction score a Labour leader has recorded among ethnic minorities by Ipsos studies since 1996.

A separate analysis published earlier this month revealed that Labour lost a third of its vote share in areas with a Muslim majority during recent local elections, likely driven by its stance on Israel’s war on Gaza.

And another survey by YouGov found that more than two-thirds of British people want a ceasefire in Gaza.

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