Sami Al-Rasheed has been the co-founder and CEO of Lavad since 2021. The company offers influencer and performance marketing solutions.
It connects influencers to different brands on its platform, helping them to get an effective advertising plan.
Prior to his current position, Al-Rasheed worked as the co-founder and CEO of the Samaat Co. from 2012 to 2020, where he led the Saudi digital media and marketing agency with a large network of influencers.