Burnout is rising. Trust in leadership is tanking. And too many leaders are discovering that climbing the ladder means becoming someone they no longer recognise.

Unfollow the Leader, a new book by international leadership strategist Reem Borrows, flips the traditional leadership model on its head. Instead of asking leaders to choose between being effective and being human, it offers a practical, values-driven approach for creating change that lasts, without burning out in the process.

“Corporate performance isn’t just driven by process. It is driven by people who are clear on purpose and aligned with their values. When leaders stop performing leadership and start embodying it, the results are sustainable and scalable,” says Borrows.

With over 25 years of experience working across government, corporate, and grassroots sectors, Borrows is known for helping executives and organisations cut through noise and rediscover clarity, confidence, and purpose. Her strategies are practical and grounded in lived experience across three continents, in boardrooms and community centres, with CEOs and grassroots organisers alike.

What makes Unfollow the Leader different?

• It provides tools to understand what is really driving you, so you can better understand and lead others.
• It offers scripts and strategies for difficult conversations that preserve relationships while still getting results.
• It shows leaders how to create accountability without shame or fear.
• It gives frameworks for building team rhythms, shared expectations, and cultures of trust.
• It introduces two downloadable resources, The STOP Document and the Behavioural Preferences & Communication Styles Guide, to help readers move from theory to practice, every single day.

This is leadership for people who want to stay human, not perform it.

If you have ever asked yourself:

• “How do I stay authentic in systems built for performance?”
• “Can I create change without becoming what I am trying to change?”
• “Is there a way to lead that does not require me to lose myself?”

Unfollow the Leader shows the answer is yes.

The book is set to launch in late 2025 and is now available for pre-order via Publishizer. Every order helps bring this book to life and build a movement of leaders who refuse to choose between effectiveness and humanity. Early supporters will receive exclusive access to companion materials and invitations to online launch events.

Pre-order here: https://publishizer.com/unfollow-the-leader/